Lifestyle management plays a crucial role in creating the modern dream Australian residents are willing to invest in. Today, fewer of us are interested in buying a property on a quarter-acre block. More and more, it’s a convenient lifestyle and connected community that we’re willing to pay for. Build to Rent (BTR) communities are answering this shifting Australian dream.
High-quality developments are just part of the BTR package. The lifestyle that goes along with BTR communities is what really clinches the deal. Convenience, service and lifestyle are what attract residents to BTR communities – and what makes them stay.
What is lifestyle management for BTR?
Lifestyle management for the BTR sector focuses on the key elements residents look for when considering leasing apartments. Amenities such as fitness centres, rooftop gardens, pet-friendly features and co-working spaces need to be simple and easy to access. What’s more, they need to be leveraged as ways to engage your community within the building, build a sense of belonging and enhance the convenience of living there.
It also includes gaining an understanding of your community and creating opportunities that build valuable experiences beyond your residents’ apartment’s four walls. These opportunities then enhance the convenience, amenities and communities they’ve bought into. And they extend the life of resident’s leases.
How BuildingLink supports lifestyle management for BTR communities
A higher return on your investment is achieved when your BTR property maximises your resident’s experience and minimises your operational costs. It’s another way to ensure resident retention and a stronger long-term return for your building.
Lifestyle management doesn’t require a human to fulfil a 24/7 concierge role to be effective. BuildingLink’s resident app puts concierge services in the palms of residents’ hands. This supports lifestyle management for BTR investors and gives your management team the tools, feedback and data they need to create outstanding experiences to attract residents and keep them happy with their homes and lifestyles.
Understanding your BTR community
To create the lifestyles your residents want, you need to understand who they are and what’s important to them. BuildingLink makes surveying your community simple and easy – for you and them. Welcome surveys and proactive requests for feedback help you keep up with what’s most important to your community members. Resident’s answers can be used to create the events, experiences and services that keep them smiling, long after they have moved in.
Build a brand people want to be a part of
Buying into a BTR community is about investing in a lifestyle rather than bricks and mortar. Creating a strong brand that residents can identify with helps to promote the amenities, location and convenience you are offering. BuildingLink’s branded apps allow BTR developers to put their brand on the technology driving the convenience, connection and community residents want.
Convenience, connection, community
Beautiful amenities are one thing, but leveraging them to elevate residents’ convenience, connection, and foster a feeling of community is far more attractive. BuildingLink supports resident convenience with simple swipe-and-click booking capabilities, access to events calendars that invite residents to connect and technology integrations that enhance security and quality of life.
BTR developers can choose the best integrations to support the communities they want to build. By tailoring your smart technology ecosystem, you can create a unique offering that makes you stand out from the growing market of BTR developments.
Leading the way to more engaged BTR communities
BuildingLink grows and adapts to clients’ developments. Arklife’s developments are a great example of how our software supports a vibrant BTR community. As each stage of development is completed, we have the capacity and security to service and support the burgeoning community.
Security is a key consideration when choosing the right technology to support your BTR community. The privacy of resident’s information is paramount, and so is yours! That’s why we’ve chosen the most secure option possible; our private cloud servers deliver controlled downtime and the highest level of security for your data. Combined with our simple ‘plug and play’ modular approach adding technological support to your building is a breeze.
Get in touch to learn more about how BuildingLink supports BTR lifestyle management and enhances your community and brand.